PetGrazer’s Social Media & Content Strategy

PetGrazer x Clear Copper

PetGrazer is a Perth-based brand with a mission to enrich the lives of pets and their owners.

Clear Copper partnered with PetGrazer to build brand awareness and increase audience engagement through strategic social media content.

We created content to promote PetGrazer’s pet grass product, provide helpful information to pet owners, and raise awareness for Cat Haven—a Perth charity that PetGrazer’s owner, Greig, is passionate about.

What We Delivered

Content Strategy

We developed a content plan aligned with PetGrazer’s values and audience interests, including the Cat Haven Christmas campaign to drive engagement and support animal welfare.

Content Creation

Over four weeks, we produced and scheduled four posts per week, combining clear, compelling copy and custom imagery to connect with pet lovers and elevate the PetGrazer brand.

Digital Marketing 

We designed a hero paid advertisement deployed across Facebook and Instagram, targeting the Perth metro region.